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Digital Strategy: A Guide to Digital Business Transformation By Alexander Rauser
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- Amazon Sales Rank: #105582 in Books
- Published on: 2016-03-12
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .40" w x 5.00" l, .39 pounds
- Binding: Paperback
- 174 pages
About the Author
Alexander Rauser has a strong fifteen-year creative, digital media, and technology background spanning online and offline channels. Working with companies ranging from multinationals to small businesses as they implement strategic digital solutions, he has redesigned a large number of enterprise systems from user experience and technical perspectives.
After working for several creative agencies in Germany and leading the design and digital operations for a German record label, Rauser ventured to the UAE in 2005 to build his international client portfolio.
In 2010, he founded the strategic digital agency Prototype Interactive. And with his expertise and immense knowledge of the digital industry, Rauser has positioned Prototype as a leading interactive agency specializing in digital strategies for medium-to-large enterprises.
Today, Prototype involves a group of professionals focused on thought leadership, innovation, and exacting tactical execution in the digital media environment.
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