Free PDF The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
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The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
Free PDF The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
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Capture, convince, and close - scientifically.
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. Â
This audiobook will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy, and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMap: the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Â
Written by the founders of SalesBrain who pioneered the field of neuromarketingÂ
SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
Includes guidance for creating your own neuromarketing planÂ
Advance your business or career by creating persuasive messages based on the working principle of the brain
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.Â
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Audible Audiobook
Listening Length: 10 hours and 12 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Audible Studios
Audible.com Release Date: October 2, 2018
Whispersync for Voice: Ready
Language: English, English
ASIN: B07H8KRG75
Amazon Best Sellers Rank:
For me, the short list* goes something like this:1. The Godfather Part II2. Star Wars (Ep 5) – The Empire Strikes Back3. The Persuasion Code4. Terminator 2: Judgment Day5. The Dark Knight (Batman) * pièces de résistance in which the sequel was better than the original.More technical, and probably a harder read than Neuromarketing. This is a book which moves the needle in messaging and go-to-market strategy development.
I do marketing and selling for a living, for a consulting company and for my own liquor business. I did not find anything in this book that I disagree with. I have implemented changes in my day to day sales calls and PowerPoint slides to achieve better and effective selling. One of the best books I have read on selling and marketing. Each point that is made is backed up with read world examples.
A great business book to add to your reading list. Science that helps you present your message in a convincing way.
I just finished reading The Persuasion Code that Christophe Morin and Patrick Renvoise so eloquently wrote. I learned so much from it and have a much better appreciation for the art of crafting marketing messages that are leveraging the four steps of persuasion and make them speak directly to our reptilian brain.This is a must read for any marketer, salespeople, executives in large and small companies and board members.
Ground breaking, cutting edge sales methodology! i am so glad the company i represent made the investment, it is already paying dividends!
I just read this book to interview Patrick on our Financial Sense Newshour podcast and it was thoroughly enjoyable! Christophe and Patrick discuss cutting edge neuroscience and then how to apply these findings in a step-by-step format to maximize communication, sales, and marketing. The really interesting thing about The Persuasion Code, as Patrick also explained on our podcast, is that this really is the future (and we are getting glimpses of how this is being used right now) for information warfare, persuasion, and manipulation of people's behavior at the subconscious level, especially by machine learning algorithms using biometric and psychographic information. If you like neuroscience and would like to have a practical guide on how it can be applied for your personal life or your business, this is definitely a good read.
Christophe’s approach and thinking has been incredibly insightful, informative and helpful for our entire business - especially with respect to customer engagement and winning new business.
An intellectual read made easier to understand and apply.Helps craft clearer messagesHelps me understand customers like never before.
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